Interested in Digital Marketing Trends in the Philippines this year? Read on.
Nobody could have imagined the drastic changes brought on by the COVID-19 epidemic. Human mobility is restricted, cities are shut down, businesses are compelled to close temporarily or permanently, and social distance is rigidly enforced.
In these unusual times, businesses are trying to re-establish a feeling of normalcy. Businesses are increasing their digital marketing efforts to continue serving clients and forming new connections as physical storefronts are closing.
The Philippines is one of Southeast Asia’s leading digital economies, with over 76 million Internet users. According to surveys, the country’s digital marketing business is expected to experience exponential growth over the next several years.
As a business owner, this presents intriguing chances for you to grow your clientele and raise the profile of your enterprise. But keeping up with the most recent trends and advances in the industry is crucial if you want to compete effectively in the market. This enables you to adjust your marketing tactics to meet the demand.
Digital Marketing Trends in the Philippines 2022
The ability of your business to follow marketing trends enables you to enhance client interaction and outperform the competition. Here are a few important trends you should be aware of to get you started:
1. Integration of social media into e-commerce
E-commerce makes it simple for customers to buy goods and even use services. This is one of the reasons it has evolved into the main channel used by businesses in the nation to connect with prospective clients.
The number of social commerce users in the Philippines is among the top 15 in Southeast Asia. This trend can assist you in reaching more prospects and marketing more directly to your clients. With the addition of tools that improve consumers’ purchasing experiences, social media sites like Facebook and Instagram can help you provide better customer care.
2. Influencer marketing has an ongoing effect on Filipino consumers.
When purchasing things, most Filipino consumers are influenced by influencer recommendations. In a study regarding the influence of influencer marketing on Filipino consumers’ purchasing decisions, the findings revealed that almost 70% of respondents had bought a product as a result of an influencer’s recommendation. More than half of the respondents said the influencer’s endorsement persuaded them.
Collaborating with an influencer may increase customer confidence and successfully promote to your target audience. It also enables you to reach their audiences, broadening your customer base.
3. Increased preference for short-form content
Every day, social media users are exposed to enormous content. As a result, it is imperative to convey and emphasize your brand value as soon as possible. Your videos should ideally be no more than 60 seconds. Less than 1,200 words should be used in emails and blog posts.
Although there isn’t a set formula for the “optimal length” of content, short-form content is the way to go if you want to grab your audience’s attention right away. According to data, shorter content does a better job of retaining viewers. People finish longer content less frequently, and they give up faster.
4. Growing consumer demand for audio content
Filipinos enjoy audio content a lot. The Philippines is the sixth fastest-growing podcast market in the world, with about 31 million listeners. Additionally, it has Asia’s largest podcast viewership.
In the Philippines, podcast consumption increased by two times between March 2020 and March 2021, according to research. Filipinos Gen Zs, in particular, increased the amount of time they spent listening to podcasts dramatically during the first quarters of 2020 and 2021, registering the biggest percentage rise of 534 percent.
Make sure your objectives coincide with your corporate ideals, whether you’re trying to launch your own branded podcast or are sponsoring an episode to guarantee a consistent brand image across platforms. A close partnership between brand creators and yourself will be essential to getting the desired outcomes.
5. Greater focus on local SEO
As a business owner, you know that luring clients from a distance might be difficult. Customers want to make purchases from companies that are nearby and easily accessible. Although this presents a hurdle, there are solutions you may use, such as incorporating local search engine optimization (SEO) into your marketing initiatives.
You can improve your brand’s visibility, reach out to more customers and prospects, and enhance website traffic by incorporating local SEO into your marketing strategy. You can enhance your Google business profile and local citations, which will help you rank higher in local search results by employing locally relevant content and keywords.
6. Connect with audiences better with user-generated content
User-generated content (UGC) is one of the most potent social media marketing tactics you can employ to engage your audiences. This is thanks, in large part, to the fact that people love feeling heard and listened to – more so, contributing to a brand they admire.
As the pandemic brought out the content creators in many of us, you have tons of opportunities to collaborate with your loyal fanbase and customers. Reach out to those who tagged you in posts and request permission to share their content on your brand page. Not only does it allow you to get easy content for your brand, but it’s also one of the best ways to let your customers know that their experiences and stories matter.
Digital Marketing Trends in the Philippines: The Future of Business in the Philippines
The developing e-commerce sector in the Philippines offers businesses exciting chances to grow their clientele and raise brand awareness. Keep in mind that being current with local digital marketing trends and developments will help you keep one step ahead of the competition as you design methods to appeal to the Filipino market.
If you’re looking forward to growing your enterprise, Infinity Web Solutions has a lot of digital marketing experts who can help you reach your business goals. As one of the trends to incorporate your business stated above is the use of SEO, we can help you raise the leads for your website search. Contact us today to learn more about our digital marketing services!