Ad rank formula has an essential connection between quality score and ad position. In essence, the higher your ad’s quality score and bid amount, the better your ad rank and the higher your ad’s position on the Search Engine Results Page (SERP).  Ad ranking refers to the level of visibility and prominence that an advertisement...Read More

The pandemic events that have taken place have impacted every business. Thus, search engine marketers must be more flexible than ever to change their strategy in 2020. Since most browsers are getting rid of cookies, search engine marketing (SEM) will undergo a significant transition in the years to come. Search marketing trends in 2022 will...Read More