Being successful in running a business means being smart about it. It’s not just knowing the right strategy to promote your business, but also being smart in managing your time and workload. Let’s face the truth: there are a great number of things to do when running a business. The list of responsibilities is long, and you can’t do everything yourself. And honestly, you shouldn’t have to. Hiring a digital marketing virtual assistant (VA) is one way to share the workload.
Businesses can outsource different digital marketing services to reduce their workload and focus on business growth. An extra hand from a digital marketing VA can help with your digital marketing activities, letting you focus on running your business. That’s the kind of support a digital marketing VA can provide. Sounds like a good deal, right? However, before you hire one, there are a few things to consider, and on top of the list is the cost. After all, hiring extra help comes with a price. So, the big question is: how much does it cost to hire a digital marketing virtual assistant?
There isn’t one fixed price for hiring a digital marketing VA. Hiring a digital marketing virtual assistant can cost around $4 to $75+ per hour, depending on their experience, skill level, the type of work you need help with, and geographic location. There are some virtual assistants that charge by the hour for their work, while others offer different packages depending on the amount of work involved.
Now that you have an idea of the rate that you will pay, let’s get into the work itself and discover what a digital marketing VA can actually do.
How Much Does a Digital Marketing Virtual Assistant Cost?
The cost of hiring a digital marketing virtual assistant typically ranges from $4 to $75+ per hour, depending on experience, specialized skills, workload, and hiring arrangement. Freelancers, independent contractors, and agency-based virtual assistants may have different pricing structures.
At Infinity Web Solutions, businesses can hire a digital marketing virtual assistant starting at $60 per week for 10 hours of support, equivalent to $6 per hour. Businesses requiring full-time assistance can choose the Business plan at $160 per week for 40 hours, equivalent to $4 per hour.
The best option depends on your marketing requirements, desired working hours, and the level of expertise your business needs.
What Can a Digital Marketing VA Do?
A digital marketing VA can help keep your business active online and reach more potential customers. What they do depends on what you need help with. You can hire one to handle the boring, repetitive tasks you don’t have time for. Or have your VA help with other parts of your marketing so you don’t have to do everything yourself.
Here are some of the tasks a digital marketing virtual assistant can help you with.
- Competitor research (checking your business competitors’ content and business strategies to find ideas for your own marketing)
- Marketing support (organizing your marketing files and materials and helping with campaigns)
- SEO (improving website content to help it rank on search engines)
- Website management (uploading blog posts and checking links)
- Social media management (writing captions and scheduling posts)
- Community management (replying to social media comments and messages to keep the audience engaged)
- Content creation for different platforms (designing images and editing videos)
- Email marketing (creating email newsletters and managing email lists)
- Analytics and reporting (tracking engagement and checking results from digital marketing efforts)
You don’t have to hire a digital marketing virtual assistant to do everything on this list. You can delegate the tasks based on what your business needs. Or you can think about which tasks you struggle to keep up with or the ones taking up most of your time. That’s a good way of deciding what a digital marketing VA can do for you and your business.
Remember that at the end of the day, the goal is to make your workload a little lighter and give you more time to focus on the most important matters of your business.
What Factors Affect the Cost of a Digital Marketing Virtual Assistant?
Not all digital marketing virtual assistants charge the same rate. There are VAs who are just starting in the industry, so they may charge less. Others charge more because of their experience, which allows them to handle more complex work. Where they live can also affect how much they charge, since the cost of living varies from one country to another.
In addition, the amount of work you need help with can also affect how much you’ll pay. Let’s take a closer look at these important factors below:
Experience and Skill Level
Experience and skill levels determine how digital VAs charge for their work. Some more experienced virtual assistants charge more than those who are new to the industry. The reason for this is that they can handle more digital marketing tasks without needing much help or guidance. They can also bring ideas that can help your business. So paying more for that experience might be worth it.
While hiring a more experienced VA may seem like the better choice, a beginner can still do a good job. You might just need to give them more instructions and guidance along the way. However, if you don’t mind overseeing the work yourself and want to keep your costs low, a beginner VA might be a good fit for you.
Working Hours and Workload
How much work do you plan to give to your digital marketing VA? Do you need someone for only a few hours a week, or do you need a VA who can be available every day? Workload matters when hiring a VA, so you need to know the answer to these questions. That will give you an idea. For instance, a part-time arrangement works better if you only need a VA’s help for a few hours each week.
On the other hand, you’ll need to set aside a bigger budget if you have several projects to work on or need someone available every day. Along with the workload, you also need to think about the working hours. You want to pay for only the hours you need while making sure your VA has enough time to finish the work properly.
Hiring Arrangement and Location
Businesses looking for professional support can explore our virtual assistant services to find the right support for their operational needs. There are different ways to hire a digital marketing virtual assistant. You can hire a freelancer or hire from an agency. A freelancer can charge by project or by the hour. On the other hand, agencies come with their own pricing packages. They have access to a wider range of digital marketing skills. So, that’s really something to consider.
Aside from the hiring arrangement, location can make a difference in the cost as well. For instance, hiring a virtual assistant based in the US may charge more than a Philippine-based VA because the cost of living and usual rates are different. Of course, this doesn’t mean one is better than the other. So don’t choose a VA based on their location alone.
To choose the right VA, consider these factors along with your own needs and expectations when hiring. Think about the tasks you need help with along with how much you’re willing to spend. Keep in mind that you don’t always need to go for the highest rate or the most experienced digital marketing VA. The right VA is someone who can handle the work you give at a rate that fits your budget.
What Is Included in the Cost of a Digital Marketing VA?
When hiring a digital marketing VA, it’s good to know what you’re paying for. Aside from the actual work, other things are included in the cost of hiring one. Here’s what you can expect that comes with it:
- Working hours: The hours included in the rate or the package. You can decide whether to hire a digital marketing VA for a few hours a week or have them work full-time.
- Digital Marketing Skills: The tasks the VA can handle. Some VAs are more skilled and experienced in social media management, while others specialize in working on SEO tasks and other areas of digital marketing.
- Time Tracking: A tool to record the hours worked and help you keep track of your VA’s time.
- Work Updates and Reports: Updates on the tasks completed and the work done each day so it’s clear what your VA has been working on.
- Tools and Software: Subscriptions, software, or other marketing tools that help get the job done.
Before you hire a digital marketing virtual assistant, make sure everything is clear, including what’s included in the cost and whether you will have to pay things separately.
How Much Should You Budget for a Digital Marketing VA in an Agency?
In general, hiring a digital marketing VA through an agency costs more than hiring a freelancer directly. But that doesn’t mean you have to spend a lot to get the help you need. In fact, at Infinity Web Solutions, we offer plans to fit different budgets and workloads.
So, how much does it cost to hire a digital marketing virtual assistant? At Infinity Web Solutions, you can hire a VA at just $60 per week for 10 hours. That’s basically just $6 per hour. Whether you need help with social media, content, or other marketing tasks, you can get an extra hand without spending too much.
What’s great about our pricing at Infinity Web Solutions is that the more hours you get, the less you pay per hour. For comparison, our Starter plan costs $60 per week for 10 hours of work, which comes to $6 per hour. If you want a VA who works full-time, you can get our Business plan for only $160 per week for 40 hours. That’s a savings of $2 per hour. So, if you need more help with your digital marketing tasks, you can get more hours at a lower hourly rate.
When you’re comparing the plans, work out how many hours you actually require rather than just looking at the weekly rate. That will go a long way to helping you determine which plan is the right one for your business and your budget.
Tips for Hiring a Digital Marketing Virtual Assistant the Right Way
Hiring a digital marketing VA is one thing, but making sure they know what you need is another. You also want someone you can communicate with, rely on, and work with comfortably. To make that happen, it’s important to set your VA up for success.
Let’s go over a few things that can help you get started the right way:
- Be clear on what you want your digital marketing VA to do and the results you expect from their work
- Know the skills your VA should have to delegate the right tasks
- Check their previous work (ask for samples or past projects)
- Find out what kind of clients or marketing tasks they’ve worked on before
- Discuss working hours and communication arrangements
- Start with a few tasks (check how your VA works on responsibilities first before giving more)
- Give clear instructions on how the tasks should be done (provide guidelines and examples)
- Allow training time
- Agree on a weekly report with the numbers that matter
Finding the Right Digital Marketing VA With Infinity Web Solutions
Keeping up with digital marketing tasks isn’t always easy because when you are running a business online, there are always important matters that will need your attention. With that, everything can be overwhelming. If you’re experiencing this, it might be time to have someone take care of a few recurring tasks to make your workload more manageable.
At Infinity Web Solutions, we have different virtual assistants who can help with various parts of your business, depending on what you need. If digital marketing is taking up too much of your time, you can find a dedicated digital marketing VA in our agency to handle some of those tasks for you. We also have virtual assistants who are more flexible in working on different parts of digital marketing as well as taking care of day-to-day business tasks.
Remember, sharing your workload is a smart way to give yourself more time for other important things. What makes hiring a digital marketing virtual assistant worth it is that you don’t have to do everything on your own. Someone can help you complete tasks, and you can trust them with the results. This will give you time to take a break. After all, building a business should also leave room for you to enjoy the life you’re working hard for.
Find the right digital marketing VA who can help you today. Contact Infinity Web Solutions to learn more about our packages and plans.
