For hospitality businesses, keeping several hotel brands visible online means staying on top of a lot of small but important digital marketing and management tasks. Websites need updates, hotel information must be accurate, search visibility needs attention, and social media pages require regular management.
A U.S.-based hospitality business managing multiple hotel brands needed extra support with all of these tasks. Infinity Web Solutions provided a dedicated virtual assistant team in the Philippines to help with its digital marketing work, covering SEO, rotational audits, and social media management.
The Infinity Web Solutions’ VA team handled tasks such as reviewing competitor backlink profiles, finding local backlink opportunities, updating website titles and meta descriptions, checking hotel listings, and responding to Facebook messages.
Through this virtual assistance service, the hotel brands maintained accurate information across platforms, improved their listing content scores, gained local backlink opportunities, and increased Facebook engagement and reach.
VA Team Performance Impact At a Glance
Having dedicated support allowed the client to focus on other business priorities while Infinity Web Solutions’ virtual assistant team handled digital operations that improved SEO, online visibility, and social media engagement.
Client Overview
The client was a U.S.-based hospitality marketing company handling multiple branded hotel properties. While the hotels were under the same company, each of them had its own guidelines, brand standards, and marketing needs that had to be followed when managing their accounts.
With multiple properties under its care, the client had to divide its attention between account management, marketing decisions, and the smaller tasks needed to keep each hotel’s digital presence in good shape. Managing all these responsibilities required additional time and support.
The Challenge
The client needed additional help keeping its hotel accounts’ digital marketing activities on track. However, handling several tasks at once was a challenge, especially with regular work involving website SEO, hotel listings, and Facebook interactions.
For Infinity Web Solutions, the challenge was to keep all these responsibilities organized and make sure each task was handled consistently.
SEO and Website Optimization
The client needed help reviewing hotel and competitor backlink profiles to find opportunities for improving website authority. This included several tasks: identifying local websites for backlink outreach and updating titles and meta descriptions on editable hotel pages. Finding enough time to research and work on these SEO tasks across multiple properties was a challenge.
Hotel Listing Management
The client needed help to make sure hotel information was correct across local listings and OTA platforms. Details such as business information, promotional posts, maps, and photos had to be checked against each hotel’s official website. With several properties to manage, the hotel listing management task also took significant time and attention.
Facebook Page Management
The client wanted to make better use of users who interacted with the hotel ads by inviting them to like the hotel’s Facebook page. Incoming messages also needed to be read and answered. Without someone focused on these activities, opportunities to gain followers and connect with interested users could be missed.
The Solution: A Dedicated, Multi-Skilled VA Team
To address all the client’s requirements, Infinity Web Solutions provided a dedicated virtual assistant team in the Philippines to handle three areas of its hotel marketing work: SEO, rotational audits, and social media management.
The team took responsibility for the tasks assigned to each area, working across different hotel accounts and following the client’s requirements. This gave the client additional support for the detailed work involved in managing its hotel websites, online listings, and Facebook pages.
Services Provided by Infinity Web Solutions
SEO Support
The virtual assistant team handled specific SEO tasks to help improve the hotels’ search visibility. Much of the work involved researching backlink opportunities, reviewing competitor websites, and making updates to hotel pages. The goal was to find ways to improve each hotel’s SEO and make its website easier to find online.
SEO tasks included:
- Backlink profile analysis: Checking each hotel’s backlinks and comparing them with competitors to see where improvements could be made.
- Local backlink outreach: Looking for local websites that could link back to the hotels’ websites and contacting potential sources.
- Website metadata updates: Rewriting page titles and meta descriptions for hotel pages that allowed editing.
- Keyword support: Assisting with SEO activities targeting relevant, high-volume keywords with achievable ranking opportunities.
Rotational Audits
The VA team regularly checked hotel listings to make sure the information was correct and up to date across different platforms. This included local business profiles and OTA listings, where contact details, photos, maps, and promotional posts had to match the information on each hotel’s official website.
The VA team handled the following:
- Local Listing Checks: Reviewing hotel information on Google Business Profile, Bing, Apple, and TripAdvisor.
- Content and Photo Checks: Checking promotional posts, hotel photos, and map details to make sure they were correct.
- OTA Listing Reviews: Checking hotel profiles on different online travel agency platforms and making changes when needed.
- Information Checks: Comparing details on each listing with the hotel’s official website and correcting any differences found.
Social Media Management
Infinity Web Solutions supported the hotels’ Facebook pages by helping the team connect with users who had already shown interest in their advertisements. The work focused on following up with engaged audiences and keeping up with messages received through the pages.
The responsibilities included:
- Facebook page invitations: Inviting users who engaged with hotel advertisements to like the corresponding hotel Facebook page.
- Message monitoring: Reading incoming Facebook messages and identifying what each inquiry or message required.
- Message responses: Responding to messages accordingly to keep communication with the hotel’s audience active.
Implementation and Workflow
After the team was assigned, work began based on the client’s instructions and the requirements of each hotel account. The virtual assistants followed the client’s preferred processes and made sure each task was handled according to the property’s information and brand guidelines.
The workflow of the service focused on keeping assignments organized, completing tasks accurately, and making sure updates were properly handled.
Understanding Client Requirements
Before starting each task, the virtual assistants reviewed the client’s instructions and checked the information available for the assigned hotel. This helped them understand what needed to be updated, which details required checking, and what approach to follow.
Handling Assigned Tasks
The team worked through its assigned responsibilities based on the client’s priorities. Research, website updates, listing checks, and Facebook interactions were handled as part of the regular workload. Each task required attention to detail, especially when working with information from different hotel properties.
Maintaining Consistent Support
The virtual assistants continued handling assigned digital marketing tasks according to the client’s requirements and work priorities. This gave the client a reliable support team to manage all the recurring marketing responsibilities without having to personally oversee every small task.
The result was a more organized way of handling the client’s digital marketing workload, with dedicated people responsible for completing the work and keeping important details in order.
Results and Business Impact
With the Infinity Web Solutions VA team, the client has achieved much more consistent support for its hotel marketing accounts. Tasks that previously received limited attention were handled more regularly by the VA team.
Here are the results and business impact:
1. More Time for the Internal Team
Time reclaimed increased from 0 to an estimated 40 hours per week.
The addition of a dedicated virtual assistant team gave the client’s internal staff an estimated 40 hours back each week. Because of the support, the client’s internal team had more time to focus on property-specific concerns and handle responsibilities that require their direct involvement.
2. More Consistent SEO Activities and Backlink Opportunities
Identified local backlink opportunities increased from 5 to 20 per month.
300% increase in identified monthly backlink opportunities
With Infinity Web Solutions’ service, the SEO was no longer limited to occasional updates. The virtual assistant team made sure that backlink research and local outreach were handled. With this, the client had more opportunities to build relationships with relevant websites and strengthen the backlink profiles of the hotel properties.
3. More Accurate Hotel Listings and Higher OTA Content Scores
Hotel listing accuracy increased from 85% to 100%.
OTA content score increased from 65% to 90%.
Better-maintained listings gave potential guests more useful information when comparing properties and considering where to stay. This gave the client greater confidence that the hotel information presented across platforms was consistent.
4. Increased Facebook Engagement and Reach
Facebook engagement increased by 30% and reach by 25%.
Facebook activity improved as the virtual assistants began following up with users who had already interacted with hotel advertisements. With dedicated VA support for the social media accounts, the client was able to maintain regular communication with potential guests and respond to interactions.
5. Better Coverage of Facebook Messages
Facebook message response coverage increased from 50% to 97%.
With the help of the Infinity Web Solutions’ VA team, a much larger percentage of incoming Facebook messages received attention. Fewer audience interactions were left unattended. Thus, the client was able to maintain the hotel’s communication with their online audience.
Key Takeaways
This virtual assistant team case study showed how having dedicated support can make it easier for a business to manage its digital marketing needs. It also showed that a VA team can do more than just provide extra hands to do the work. With the right people handling the right tasks, businesses can free up internal time, keep the core work on track, and improve their overall marketing operations.
- Managing multiple hotel brands requires consistent attention to each property’s marketing needs
- SEO success involves more than updating website content
- Regular website updates help keep hotel pages optimized and highly relevant to potential guests
- Consistent listing audits help ensure that hotel information remains accurate across local directories and OTA platforms
- Social media management is about so much more than just publishing content. Responding to messages and engaging with people are also part of the important task
- A well-organized workflow helps maintain work consistency
Improve Marketing Performance With Infinity Web Solutions’ Virtual Assistant Teams
Managing the digital marketing needs of multiple hotel brands requires time, consistency, and the right support. This case study showed that a dedicated virtual assistant team can do more than complete the tasks assigned by the client. With their right skills and experience, the VA team contributed to maintaining consistent and organized operations.
Infinity Web Solutions provided a dedicated VA team to handle exactly what the client requested: SEO support, rotational audits, and social media management. Through their work, the virtual assistants helped the client keep up with the important marketing priorities while also making sure there is time to work on other business responsibilities.
If your business needs more support with digital marketing, Infinity Web Solutions is here to help. Get in touch to see how our virtual assistant team can handle digital marketing tasks and help your business grow online.
