Video Email Marketing | Tips to Improve Performance Metrics

So you’re trying to create an effective email campaign to draw in your subscribers and improve your performance metrics. Then you come across video email marketing and how it could boost open rates. The only challenge is that you don’t know where to start.

You can establish a successful email campaign by adding videos to your emails and the best marketing practices. This will also draw in more engagement for your business website.

This post discusses video email marketing and how to incorporate videos into your emails. So buckle up, and let’s get started!

What Is Video Email Marketing?

Simply put, video email marketing is the process of embedding video snippets into email marketing. According to Smart Insights, 92% of marketers claim that videos are a popular marketing medium.

Furthermore, according to HubSpot, over 91% of businesses use video in their email as a marketing strategy. While this is still considered a “taboo” practice, including videos in their marketing emails can produce a solid result.

Through these clips, you can drive your subscribers’ attention in ways that text alone cannot because, let’s face it, it can sometimes be boring. Doing so will help you write more enticing emails capturing your current and potential new subscribers.

Benefits Of Video Email Marketing

Here are some of the benefits of adding video email marketing to your marketing efforts that will captivate your subscribers:

Engagement On Social Media

Adding videos to your email marketing will encourage individuals to engage with your business. According to Sproutsocial, 66% of consumers believe that videos will be the most engaging social media content in 2022. That being said, you can use any email platform you have at hand to distribute your campaigns directly to social media.

Customer Satisfaction

Your clients are usually looking for more effective ways to absorb information. According to Insivia, 95% of people prefer watching a video to reading text, which is only 10%. Translating your material into videos will yield a higher return on investment (ROI).

Global Exposure

Videos are a simple and effective way to engage with customers. According to FierceWireless, video accounts for about 70% of global mobile data traffic in 2022 and is projected to climb to 80% by the end of 2028. And since emails are often viewed more frequently on mobile, you can use this to attract a larger audience.

How To Use Video Email Marketing

Incorporating videos in your email requires a well-thought-out plan. There are several ways to use video email marketing to create a solid campaign. This will showcase your brand and boost your click-through rate (CTR). Let’s go over that below.

Ways To Improve Your Performance Metrics With Video Email Marketing

Use Video As As Bonus Material

Consider sending your email subscribers bonus features. Going above and beyond with surprise content will draw in your audience and make them appreciate you.

Sending weekly video-based newsletters on your social media will update your subscribers. This will give them an incentive to keep checking your emails. You can also use this to inform subscribers about the company’s ideas.

This strategy will inform your subscribers about the products or services you offer and highlight the direction that your company is going for.

Use Video To Announce A Special Event

If your company just hosted an event, shoot clips of what happened and send them to subscribers as a recap. This way, you can give your viewers a positive impression of your company and pique their interest.

For example, you just held an annual awards ceremony to honor your employees. Include a video about the event in an email and a call to action for subscribers to discover more about your company. The film can also prove that these occasions are well-attended and educational for others interested in your company.

Use Video To Announce A Product Launch

If you intend to release a new product soon, you should target your subscribers during the initial stages of pre-launch.

For example, suppose you plan to introduce a new cosmetic line by the end of the month. Notify your subscribers about it. By doing so, your customers will be updated and able to express their enthusiasm, resulting in word-of-mouth marketing.

Make Personalized Emails

While video email marketing can be beneficial to provide news and information to your subscribers, it does not have to be used for much more than that.

Emails are a great way to show how much you appreciate and value them. Creating a personalized email featuring a video within special holidays is a great strategy to boost traffic to your website.

Make A Video Newsletters

If you’re sending out scheduled newsletters without video, you’re missing out, my friend. There are plenty of ways to put videos into newsletters successfully. Embedding video in newsletters can help video-heavy companies catch up on content subscribers might have overlooked.

Another way of using video in newsletters is by compiling a compilation of popular videos in your business. This might be a great opportunity if you don’t regularly make videos.

For instance, if a trending video recently shook the internet, add the clip in your email and an article addressing your thoughts to bring traffic to your web page.

Embed A Video In the Email Subject Lines

Email formatting is important, and it generally starts with a subject line. Consumers are more intrigued by such an inviting and enticing subject line. To convince subscribers to open your email, include the keyword “Video” or a video emoji in the subject line.

Furthermore, you can include the video at a location that keeps your readers drawn in. While adding videos towards the start of an email is an excellent choice, including them towards the end will encourage the readers to continue reading and further understand the clip’s content.

Video is a great way to engage old, new, and potential subscribers. If creating new clips for email marketing is too time-consuming, consider using the clips you have right now. You can turn them into useful content for your subscribers.

Tips For Using Video In Email Marketing

With all of the techniques we presented for using video email marketing, you should have a great script that you can use for your business right now. But how can you maximize the number of views and conversions from your video marketing campaign?

Here are some tips to help your next email campaign succeed:

Make A Concrete Plane

You don’t want to impulsively include a video in an email just because you learned about the perks of adding a video to your email marketing campaign. Also, you must understand your target, what you want your audience to do, and what type of help you will require. You will also be required to develop a project timeline and budget to ensure you’re not wasting time and money.

Make The Perfect Call-To-Action

After watching the video, you must also decide what actions you want people to do. You should put as much thought into the call-to-action (CTA) as you do into your email subject line. You can draw attention to the video’s point with the right CTA.

Think About Your Subscribers

Consider how and when your subscribers usually check their emails. You should also assess additional demographics that could affect your video format. You may be unable to produce a video for your audience if you have a long list.

Get A Quote Now!

Video email marketing is an excellent strategy to engage with your customers. This will encourage them to click through your emails. With the information above, you can build an effective email campaign.

But without a concrete plan and knowledge, you could lose subscribers and your precious time.

With Infinity Web Solutions, you can be sure you’ll get the best and brightest VAs to attend to your needs. Whether you need help in video email marketing or much more, we got everything for you. So, what are you waiting for? Check out our website today to get a quote that fits your needs and budget!