For the past years, companies have relied on traditional marketing. They encourage their consumers to buy their products in various ways. Companies spend a huge amount of funds on making their advertisements. They create various ads to capture their audience and turn them into buyers. While some advertisements succeed in endorsing the brand, some fail...Read More
Customer lifetime value (CLV) is a vital metric in business. It measures the total value a customer brings to their relationship. Therefore, CLV is calculated by estimating future revenue and subtracting acquisition and servicing costs. It helps businesses understand long-term profitability and make informed decisions about resource allocation. Furthermore, CLV, a vital metric in business,...Read More