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PPC advertising
key ppc metrics
Mastering Pay-Per-Click (PPC) campaigns is a pivotal skill in the expansive domain of online advertising. It enables businesses to excel in the digital realm. Within this digital realm, all key PPC Metrics serve as an indispensable compass. Moreover, they illuminate the intricate pathways of data and guide strategic choices. These metrics serve as the compass...
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ad rank formula
Ad rank formula has an essential connection between quality score and ad position. In essence, the higher your ad’s quality score and bid amount, the better your ad rank and the higher your ad’s position on the Search Engine Results Page (SERP).  Ad ranking refers to the level of visibility and prominence that an advertisement...
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