Today, more than ever, online businesses are thriving. And with a fierce competition, it becomes increasingly hard to stand out. However, according to expert digital marketers, if you have a well-designed and user-friendly website, you are always one step behind your competitors. To maintain your edge, make sure you employ these web design trends for 2021.
Increasing Your Website Speed
Increasing your website’s loading speed is an essential factor, most especially in SEO-related matters. And for several years, it continues to be the top priority for websites that aims to achieve high rating from their customers. More than half of internet browsers expect a website to load quickly and not more than two seconds after clicking a link, studies claim. Your visitors will most likely leave if it takes longer than three seconds to load your site. Worse, it’s not likely they’ll be back again, ever again.
Using Retro Fonts
The font or typography you choose is an essential factor in building an exciting and engaging website. Different fonts will help display your company’s personality or character, which is perfect for your branding strategy. The use of retro fonts in web designing has become one of the most popular trends in 2020. It makes the old things seem cool and new again. But at the same time, your typography needs to be readable on any device and still visually cohesive with the rest of your website.
Incorporating Parallax Scroll Animations
Parallax scrolling refers to the website’s structure with the web page’s background shifting to the foreground at a slower pace. It produces a 3D effect as you scroll. The parallax scrolling is currently the star of the show. In some instances, this feature provides a touch of depth that makes the foreground appear as if it’s popping out.
Parallax scrolling also pertains to the visual effects created by the illusion of depth and other necessary layers. This modern concept uses numerous background and foreground designs that travel to convey a seamless online story at different speeds.
Picking Comfortable Colors
In branding, marketing, and web design, picking a color scheme is critical. Your choice can create or demolish your brand’s confidence, increase or kill your customer’s loyalty, and make up 90% of a brand’s opinion of a customer. It is essential to prioritize and consider the meanings associated with each color. It is also recommended to consider who your target customers are and their preferences before deciding on a color scheme.
Putting a Section for Trending News
Because of the COVID-19 pandemic, the Internet has become a refuge for almost all of the affected individuals. People are always hungry for news about the pandemic and other trending matters. Today, many website owners designate a section for this important information, regardless of whether they are selling unrelated services or products. It helps keep people browsing for an extended time, which is a good factor for web traffic.
It is vital to assess these different trends and integrate them into your website to bring more well-organized and well-improved performance to your business. There are many exciting web design trends, and 2021 is sure to be another year of significant growth in the web page design industry. If you want to take advantage of the digital revolution, take a closer look at these trends in design and see how you can use them for the betterment of your business.