Christmas is just right around the corner and with the threat of COVID-19 still lurking, can we really enjoy the much-awaited Christmas shopping? Well, some may say yes. But, most will probably say no. These people won’t risk their safety marching inside malls with hundreds of people just to buy that ‘limited edition holiday series’ item (better safe than sorry!). Worry no more! People can now do Christmas in the very comfort of their own homes. This is through live-stream shopping. Find out how live-stream shopping could be the future of the modern market.
Live Stream Shopping: A New Trend on The Rise
Live streaming has become an incredibly popular way for people to connect with each other. Because of this, it only makes sense that it would become part of the shopping experience as well.
Live stream shopping is like live shopping. It is a marketing strategy wherein a host, commonly a celebrity or an influencer, promotes a product through live video streaming. It is quite similar to home shopping television shows where a person shows a product and its features. However, live-stream shopping is unedited and the audience interacts with the host in real time.
People find marketing strategies such as live stream selling because of the real-time interaction between the brand and potential customers. The customers and viewers see this as a great opportunity to inquire about the product, and ask about its features. Also, they get an immediate answer because it’s live. This experience makes it highly engaging and gives people a great online shopping experience.
Live Stream Shopping Have A Wider Market Search
Another advantage of live stream shopping and live stream selling is a much wider market reach. The internet is a huge spider web, each and everyone can easily connect with each other and share interests. For instance, a live streamer based in China can be viewed by people living in the Philippines. This proves that with just the simple action of sharing or copying a link, you can get views or sales quickly.
The potential of a brand to grow from live streaming is only likely to rise more. It is an effective way to build your brand in the online market. Gen Zs and millennials are fond to live streaming. This is especially on the different social media platforms that they mostly spend their time on such as Facebook Live and Instagram. Even online shopping applications have their own feature of live stream shopping for customers to see the product of their interest being shown.
The popularity of live-streaming apps has led to the emergence of several online shopping websites. They allow users to shop from home while interacting with other shoppers in real time through video chat or voice chat.
Therefore, live-stream shopping is a useful strategy for companies and brands to keep up with the rapid change in customer behavior and technology. Another interesting segment done by live streamers is conducting raffles, giveaways, and promotional prices. This helps sellers to maintain the hype and appreciation from their audience as they continuously build their online community.
Best Team Out There To Help You with Live Stream Shopping
Bring your brand into the spotlight of digital marketing and the growing space of live-stream shopping. But, make sure you get help from the best digital marketing agency there is. There are outstanding video editors at Infinity Web Solutions to create promotional videos that people will surely find intriguing and entertaining. One of our great services also offers to create infographics for your products by skilled graphic designers. Get the best team to make your work easier.