Sponsored stories are one of the most powerful instruments of marketing advertisements. This is one of the ways businesses and brands can endorse their products and services.  Moreover, the stories are shared on social media platforms like Instagram, Facebook, and Snapchat. According to Facebook, over 300 million people use Facebook, Instagram, and Snapchat Stories. With...Read More

Programmatic advertising is the process of buying and selling advertising space on a large scale. In the past, advertisers would have to go through intermediaries when buying ads. Now, programmatic technology allows them to buy premium ad spots directly from publishers, without having to deal with all the extra costs associated with third parties. This...Read More