Ad rank formula has an essential connection between quality score and ad position. In essence, the higher your ad’s quality score and bid amount, the better your ad rank and the higher your ad’s position on the Search Engine Results Page (SERP). Ad ranking refers to the level of visibility and prominence that an advertisement...Read More
Social media platforms like Facebook, Instagram, and TikTok are extremely popular nowadays. Thus, it’s a smart move to learn how to use these platforms to grow your business. One way to do that is by using Facebook Marketplace. Facebook Marketplace is an online platform where Facebook users can buy and sell products. It’s available in...Read More
In the competitive digital landscape, securing a prominent position on the search engine results page (SERP) is paramount for businesses looking to thrive online. With many websites vying for attention, finding ways to gain an edge over the competition becomes crucial. Thus, it is important to discover effective strategies and techniques to outshine your rivals and...Read More
Do you want to improve your online presence? If yes, you might be considering hiring an SEO expert to help you. Before making a decision, it’s a good idea to think about the pros and cons of working with a freelancer or an SEO agency. Most people use search engines like Google, Yahoo, or Bing...Read More
Social media has become an integral part of our lives, serving as a powerful platform for communication, connection, and business engagement. As businesses strive to establish a strong presence on social media, they are constantly seeking innovative ways to enhance their marketing strategies and build meaningful relationships with their target audience. One innovative tool that...Read More
Customer lifetime value (CLV) is a vital metric in business. It measures the total value a customer brings to their relationship. Therefore, CLV is calculated by estimating future revenue and subtracting acquisition and servicing costs. It helps businesses understand long-term profitability and make informed decisions about resource allocation. Furthermore, CLV, a vital metric in business,...Read More
In recent years, the modern workplace has changed significantly. Employees now expect more than just a paycheck. Hence, it’s important to understand the employee activation process before adding more employees. Employers usually measure employees by their contributions to the company’s bottom line. However, they should also remember that employees desire to feel a sense of...Read More
Imagine launching an email marketing campaign – an exciting endeavor that connects you with both existing and potential customers. It’s like reaching out to them through the digital realm, hoping to ignite a spark that will ignite a flurry of business opportunities. Your carefully crafted emails are the messengers of your brand’s story, urging recipients...Read More
What makes companies like Apple, Nike, Amazon, and Coke successful? Is it their products and services, catchy taglines, or incredible marketing research? The answer is it’s all that and much more; in short, create a strong brand identity. Having a powerhouse brand dominates the market space. Strong brands are built upon trust and authenticity. It...Read More
What started as a social media platform for posting random pictures of just about anything from pets to mundane activities has emerged to become one of the best places to get businesses the recognition they deserve. Now, let’s dive deeper into the wonders of Instagram for business. Since its inception back in 2006, Instagram has...Read More
