The year 2020 forced most of us to stay in the comforts of our homes. But while it left us with no choice but to make significant adjustments especially in the way we run businesses, it also taught us plenty of things. Now, more than ever, we know how to take advantage of the power of social media. It only means that utilizing the best social media tools is now a big thing, and undoubtedly a trending one. Take a look at the social media marketing tools we have carefully picked for you. These tools can give you the edge you have always wanted to elevate your business to the next level.
1. ) Hootsuite
Hootsuite allows its user to manage multiple social media accounts at once. This social media marketing tool gives the user a chance to bulk-schedule social media posts ahead of time. Hootsuite also allows the user to track their social Return of Investment (ROI). Furthermore, you can run social media ads, and give the user the ability to create a more comprehensive social media strategy. Its analytics data can also be straightforward to understand. You can also conveniently manage customer service on social media effectiveness. The social media marketing tool even has multiple comprehensive plans for businesses of all sizes. It ranges from a free trial to $29, $129, and a $599 monthly fee. You can also check a 30-day free trial after signing up.
Still doubt the effectiveness of Hootsuite? There are currently 15 million users. Eight hundred of the Fortune 1000 companies also utilize this social media management tool to manage their business. If that’s good enough for 80% of the Fortune 1000, then it’s good enough for you.
2. ) Sendible
Sendible is more for people who handle multiple clients all at once, as it allows its user to manage various channels simultaneously. Though its functionality is the same as Hootsuite, Sendible offers a little more than just social media posting. Sendible allows its users to integrate to Canva, which is a useful online graphics editor. It’s integrated with a royalty-free image search and YouTube as well.
3. ) Social Pilot
When looking for a cheaper social media marketing tool, then look no further than Social Pilot. Social Pilot starts at a reasonable $10, with prices going up to only $80 per month along with a 14-day free trial. Its simple dashboard, along with its easy-to-digest analytics, allows the user to understand so much more than the standard social media tool. Although Social Pilot can schedule posts and provide analytics, it is unable to monitor social media posts. Don’t worry, though, as agencies would be sure to love Social Pilot as it comes with white label reports that allow your brand to add other companies to present a unified front to future clients.
4. ) Tailwind
Now that Pinterest and Instagram have taken over the image sharing platform, Tailwind would be the best social media marketing tool when you want to focus on these two sites. Tailwind also provides recommendations that can boost your performance, apart from scheduling and monitoring posts and engagements. For businesses that are just starting, Tailwind comes with a free subscription with limited services. Most of the time, it also comes with a $9.99 and $799.99 monthly plan along with enterprise pricing.
Now that we’re in the digital age utilizing social media and all of its quirks would always give you a leg up that you need to stand out from the rest. When push comes to shove, always remember that social media marketing tools are not a pointless waste of money; they’re tools that can potentially boost your business towards success.