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white labeling
Expanding product offerings and entering new markets can be challenging for businesses. As a result, many are searching for ways to improve their brand image without investing significant resources into research and development.  For businesses looking to improve their brand image without investing substantial resources into research and development, white labeling has emerged as a...
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marketing funnel optimization
Marketing funnel optimization, despite its effectiveness, often goes unrecognized. However, if you’ve ever used a funnel to pour gasoline into a lawnmower, you understand how easy and efficient it can be. The funnel routes the petrol inside the tank, where it belongs, without any spills or wasted fuel. While sales funnels may not be as...
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email personalization tokens
Nowadays, connecting with customers is essential. However, with the sheer volume of emails people receive daily, it can be a challenge to get your message across and stand out from the crowd. This is where email personalization tokens come in – dynamic elements that allow businesses to insert customer-specific information into their emails, making them...
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Pinterest marketing
Marketing a business has become more important than ever before. With the rise of e-commerce businesses, the competition has become fierce. Thus, it’s critical to have a solid marketing strategy in place to stand out from the crowd. Luckily, one social media platform that has proven to be incredibly valuable for e-commerce businesses is Pinterest....
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Predictive analytics
The future is unpredictable, and in today’s rapidly changing world, businesses need to make informed decisions quickly to stay ahead of the game. Fortunately, with the help of predictive analytics, businesses can unlock the power of their data to make accurate predictions and gain valuable insights into their operations. Predictive analytics is a powerful tool...
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effective social media calendar
Social media has evolved into an essential component of modern marketing strategies. With the rise of social media, businesses must develop an effective social media calendar.  Done right, it can maintain a consistent and engaging online presence. Moreover, businesses can achieve their marketing goals and increase their customer engagement. By developing an effective social media...
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top paid media trends
Paid media has been a significant aspect of digital marketing for a long time. The trend toward investing more in paid media will continue in 2023 as businesses strive to increase their visibility and reach. These paid media trends 2023 will be driven by more internet users and online platforms offering paid media services. Furthermore, paid...
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employee activation
In recent years, the modern workplace has changed significantly. Employees now expect more than just a paycheck. Hence, it’s important to understand the employee activation process before adding more employees. Employers usually measure employees by their contributions to the company’s bottom line. However, they should also remember that employees desire to feel a sense of...
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do's and don'ts of email marketing
Imagine launching an email marketing campaign – an exciting endeavor that connects you with both existing and potential customers. It’s like reaching out to them through the digital realm, hoping to ignite a spark that will ignite a flurry of business opportunities. Your carefully crafted emails are the messengers of your brand’s story, urging recipients...
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strong brand identity
What makes companies like Apple, Nike, Amazon, and Coke successful? Is it their products and services, catchy taglines, or incredible marketing research? The answer is it’s all that and much more; in short, create a strong brand identity. Having a powerhouse brand dominates the market space. Strong brands are built upon trust and authenticity. It...
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