Programmatic advertising is the process of buying and selling advertising space on a large scale. In the past, advertisers would have to go through intermediaries when buying ads. Now, programmatic technology allows them to buy premium ad spots directly from publishers, without having to deal with all the extra costs associated with third parties. This...Read More

Each year, smart innovations change the way we approach the Internet. This 2022 voice search and smart speakers upgrade the way we search online. So, it’s not surprising that it is now also an essential part of digital marketing. Therefore, if your site isn’t optimized for voice search, you’re losing out on potential customers. More...Read More

2020 wreak havoc leaving us with COVID-19 we hardly haven’t escaped yet. With economies crashing down like dominoes, people going haywire, and governments losing all their funds, it’s quite hard for businesses to see opportunities. Undoubtedly, it’s been a challenging year for marketers in any form. Whether digital or the traditional one, marketing was severely...Read More