Every online business owner must understand that leads can be considered the lifeblood of the business. However, it is a common challenge for them on how to generate quality leads. They may be active on their social media platforms, have a nice-looking website, and follow a marketing strategy. But still, the results are not what they are expecting. What could be the missing piece of the puzzle? SEO lead generation.
With various marketing strategies keep emerging today, the power of SEO cannot be underestimated. When implemented properly and consistently, this strategy can help your business not only in improving search engine ranking but can also deliver great results in acquiring quality leads. Yes, you heard it right! SEO lead generation can help business owners achieve their business goals.
Effective Tips on Implementing SEO Lead Generation to Your Website
Not every (almost none) marketing technique that you implement can give you ten to a hundred leads overnight. Well, even some paid ads don’t! Keep in mind that generating leads through SEO can take some time, but with consistency, it can deliver amazing results!
Excited to leverage your online business now? Here are tips you can do to achieve a successful SEO lead generation:
#1 Improve your keywords strategy
Finding the right keywords is essential for every online business – that means considering relevancy, search volume, and competition. Some digital marketers often forget other metrics that should be observed when compiling a set of keywords. Forecasts and SEO difficulty should be also checked. Do not take for granted important keyword tools such as Google Keyword Planner, Ubersuggest, SEMRush, aHrefs, etc. Keep in mind that search engines keep on refining their algorithms. So make sure you’re updated with the new SEO updates.
When you have a list of keywords, make sure to infuse them properly. A basic yet important SEO guideline is to infuse your focus keyword in the title, meta description, and somewhere on the content. Placing your keywords on your content matters.
#2 Make sure to publish valuable and fresh content
Your customers, readers, and followers are always interested to learn new things about you and what you offer. Whether it is a product or a service, regular posting/publishing is advised. Regular publishing of content helps improve your ranking in Google. However, avoid publishing content that doesn’t have anything of value. Yes, it could be hard to find something that can be helpful to your audience, but you should make some effort to do so. Nobody wants to read a long-form article and then stop in the middle of the article realizing it’s just trash and the same as the ones you can Google out there!
Blogging has been known to be one of the easiest and most effective ways to share content online. It can help in acquiring leads, conversion, and quality leads. If you have a website (and you should!), make sure you have a blog section and update it with quality and compelling content. Some types of content that you can share and are highly effective in acquiring leads include the following:
- Information about your services, products, and other offers
- Responses to commonly asked queries from customers
- Benefits of the products or services to clients and customers
- Tips, suggestions, etc.
- Experts’ comments and recommendations
- Commentary, feature articles, etc.
#3 Create and add a compelling call-to-action to your pages
Whenever a reader visits a page of yours and reads content, he/she may ask, “what to do next”, “what should I do to learn more”, or “how can I avail it?” This is where the importance of call-to-action matters. You are letting thousands of possible leads if you do not have a call to action that instructs your visitors what to do next.
#4 Provide freebies to your visitors
Let’s admit it. Most website visitors love to get something for free, especially if it is valuable and can help them with their daily lives. Offer them freebies and incentives. For sure, you’ve already encountered websites that have things like these. They offer webinars, ebooks, whitepapers, and podcasts in exchange for email addresses and other details. You can also give them some discounts if they have been a loyal reader of your blog posts.
#5 Create forms on your website
Remember that pop-up form that asks for your email to keep posted for a website’s newsletter? You can do that, too! Forms are usually a capture-opt-in that can be placed in a page’s sidebar or a pop-up to capture details in exchange for emails, names, and other details of your website visitors. It can be integrated into your email list, so you can nurture them easily. Just make sure to be creative and not to be “too aggressive” in asking for their details. Again, offer something valuable.
#6 Create an online chat option
Whew! Salute to all websites that have an online chat support option. Just imagine when a customer is browsing your products and then would like to ask an urgent question about it. You will lose them if you let them wait for several light-years before getting a response. This is why having an online chat option on your website is very advantageous. Not only you will build interaction with your visitors, but you can also collect their email addresses and other contact details as leads.
There are other ways that you can do to leverage your SEO lead generation for your business. For instance, your business should be listed in Google My Business and other local listings. It will help your products and services become more visible on search engines. Eventually, quality leads will be coming to your website and your list will be increasing soon.
If you’re feeling lost on how to get started on implementing SEO lead generation, Infinity Web Solutions is the best marketing agency that you can refer to. We have virtual assistants who are specialized in generating leads through SEO. Get in touch with us today for further details.