By

Macon Panopio
interactive content
Interactive content is the game changer in Content Marketing. The famous phrase “content is king” is no longer what marketers believe nowadays. But what exactly is interactive content? Have you caught yourself enjoying animated infographics on sites or taking a personality test online? These are some examples of interactive content. Undeniably, they really grab people’s...
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progressive web pages
In the modern world, it’s really difficult to predict what will happen next. Information spreads so rapidly that things that are relevant today will be outdated tomorrow. Thus, if we want to keep up with this pace, it’s important to go mobile and make use of everything that can be helpful in our daily lives....
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D2C e-Commerce
Businesses are facing some real challenges. Customers demand instant access to information and brands want to provide great service. In this connected world, it may seem simple, but E-commerce has become just another aspect of doing business that must be on your radar. Thus, there is a lot of talk about the problems plaguing business...
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Content Optimization
Today, most businesses look for a good content writer who can write reliable and informative content. As the competition grows higher day by day, it is necessary for every business person to make sure that there are great contents on their website. However, with so many businesses and individuals vying for potential clients’ attention through...
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AI-Powered Influencer Marketing
Influencer marketing is one of the best ways to generate buzz, increase brand awareness and drive sales. It’s not just a dream anymore. AI has made it possible for influencer marketing to grow. But have you heard about AI-powered influencer marketing? AI-powered influencer marketing is valuable in many ways, but you still have to know...
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programmatic advertising
Programmatic advertising is the process of buying and selling advertising space on a large scale. In the past, advertisers would have to go through intermediaries when buying ads. Now, programmatic technology allows them to buy premium ad spots directly from publishers, without having to deal with all the extra costs associated with third parties. This...
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live-stream shopping
Christmas is just right around the corner and with the threat of COVID-19 still lurking, can we really enjoy the much-awaited Christmas shopping? Well, some may say yes. But, most will probably say no. These people won’t risk their safety marching inside malls with hundreds of people just to buy that ‘limited edition holiday series’...
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visual search
There goes a saying that the eyes fall in love first, and indeed, it does. To capture the attention and interest of your customers, you need to get them to glance over your product. This way, the moment your brand creates an impact on the customers, they come back for more and that is a...
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vernacular seo
The backbone of any online or digital marketing is none other than Search Engine Optimization (SEO). SEO can improve your site to increase its visibility. The more visibility of your pages, the more likely you will get attention and attract many prospective customers to your business. Without SEO, it will be hard for your customers...
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Omnichannel Marketing
As a retailer, it’s time to recognize the importance of omnichannel marketing in your business and use it to provide a unique experience for your clients while increasing your return on investment (ROI). To assist you in developing a successful omnichannel marketing campaign, we have put together a comprehensive guide with tips and omnichannel marketing...
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